Psychological code behind the blind box economy
M'zaka zaposachedwa, chikhalidwe cha bokosi lakhungu chayambitsa kutchuka padziko lonse lapansi. Kuchokera pamakina aku Japan a gashapon kupita kumsika wazoseweretsa wamakono waku China, bizinesi "yodabwitsa yosadziwika" ikusintha zomwe ogula amagula. Chinsinsi cha bokosi lakhungu la makina a gashapon kuti ligwire mitima ya anthu osawerengeka ndikuti limamvetsetsa bwino chidwi chamunthu ndikulakalaka kusonkhanitsa zinthu zosadziwika. Nthawi zonse mukayika ndalama ndikutembenuza chogwiriracho, zimakhala ngati juga yaying'ono. Chidziwitso chamalingaliro cha kuyembekezera ndi kukhumudwa kumapangitsa anthu kulephera kusiya.
Kafukufuku wama psychological akuwonetsa kuti njira yoperekera mphotho iyi yapakatikati imatha kulimbikitsa kutulutsa kwa dopamine kuposa mphotho zosakhazikika, kuwapatsa anthu chisangalalo champhamvu. Kupanga makina anu a gashapon blind box system sikungokumana ndi zosangalatsa izi, komanso kupanga phindu lapadera labizinesi kapena njira zolumikizirana.
Kupanga makina odzipatulira a gashapon kuyambira pachiyambi
Kupanga makina a gashapon blind box system sikovuta monga momwe amaganizira, koma ulalo uliwonse uyenera kukonzedwa mosamala. Chinthu choyamba kuganizira ndi mtundu wa makina a gashapon. Pali mitundu itatu yodziwika pamsika: pamanja, yodziwikiratu komanso zamagetsi. Mtundu wa bukhuli uli ndi dongosolo losavuta ndipo ndiloyenera kwa DIY okonda; mtundu wodziwikiratu umagwiritsa ntchito makina amakina kuti akwaniritse kuperekera kwazinthu ndipo amakhala ndi kukhazikika kwabwino; mtundu wamagetsi ukhoza kukwaniritsa ntchito zanzeru kwambiri, monga kulipira kachidindo, ziwerengero za data, ndi zina zotero.
Pankhani yokonzekera zinthu, mbale za acrylic, magawo osindikizidwa a 3D, ndi njira zamasika ndizosankha zofala. Kwa oyamba kumene, mutha kuyamba ndikusintha zotengera zomwe zilipo, monga kusintha akasinja osungira owonekera kukhala makina osavuta a capsule. Chofunikira ndikuwonetsetsa kuti njira yoperekera ndi yosalala komanso kupewa kupanikizana komwe kumakhudza zomwe wogwiritsa ntchito akukumana nazo. Mapangidwe amkati amayenera kuganizira zinthu monga kukula kwa chinthu ndi kulemera kwake kuti zitsimikizire kuti kutumiza kulikonse ndi kolondola.
Luso la mawonekedwe a blind box content
Zomwe zili mu bokosi lakhungu ndi moyo wa dongosolo lonse. Kukonzekera bwino kwa bokosi lakhungu kuyenera kuganizira zinthu zitatu zofunika: kuchepa, mndandanda, ndi kuchita. Kuchepa kumatheka kudzera mu zitsanzo zobisika ndi zolemba zapadera; mndandanda umapangitsa ogula kufuna kusonkhanitsa; Zochita zimatsimikizira kuti chinthucho chili ndi phindu logwiritsa ntchito ngakhale sichimakonda kalembedwe.
Mukamakonza zopezeka, mutha kuganiziranso mitu yamitu, monga makanema ojambula pamanja a IP, akatswiri aluso-malonda, malire amizinda, ndi zina zambiri. Kuyika mitengo ndikofunikiranso. Nthawi zambiri timalimbikitsidwa kuti tikhazikitse mitengo ingapo, kuyambira polowera-malevel a ma yuan makumi khumi mpaka kusonkhanitsa{4}}malevulo a mazana a ma yuan, kuti akwaniritse zosowa za magulu osiyanasiyana ogula. Nthawi yomweyo, kuwonjezera zinthu zogawana nawo, monga zovuta za unboxing ndi zochitika zakusinthana zotolera, zitha kupititsa patsogolo kukhazikika kwa ogwiritsa ntchito.
Kuchita bizinesi ndi kukhathamiritsa kwa ogwiritsa ntchito
Kupanga makina abwino a capsule ndi chiyambi chabe. Momwe mungagwiritsire ntchito ndiye chinsinsi cha kupambana-kwanthawi yayitali. Kusankha malo ndikofunikira kwambiri. Malo ogulitsira omwe ali ndi anthu ambiri, kuzungulira masukulu, komanso malo azikhalidwe komanso malo opangira zinthu ndi malo abwino. Mungaganizire kugwirizana ndi amalonda omwe alipo kale kuti muyike makina a capsule m'masitolo awo kuti mupindule ndi kupambana-zotsatira.
Kusanthula deta sikunganyalanyazidwenso. Pojambulitsa kuchuluka ndi kutchuka kwa kalembedwe kalikonse, zotsatsa zotsatizanazi zitha kukonzedwanso. Pankhani yokonza, kuwunika pafupipafupi momwe makina alili, kubwezeretsanso zinthu munthawi yake, komanso kusunga mawonekedwe ake oyera kumatha kusintha luso la ogwiritsa ntchito. Muthanso kupanga madera apaintaneti kuti otolera asinthane zomwe zachitika ndikupanga njira yabwino yolumikizirana.
Kupanga bokosi lakhungu la makina a capsule ndi njira yokwanira yomwe imaphatikiza luso, uinjiniya, ndi psychology. Kaya monga chizolowezi chaumwini kapena ntchito yamalonda, imatha kubweretsa chisangalalo ndi zopindulitsa zosayembekezereka. Munthawi yakusatsimikizika ino, mwina ndi zodabwitsa zazing'ono, zosinthika izi zomwe zingatonthoze mitima ya anthu.
