July 2025 - Pakusintha kwakukulu pamakampani opanga malaisensi padziko lonse lapansi, msika waku China wa IP-wokhala ndi ziphaso zogulitsira malonda udapeza ndalama zokwana RMB 155 biliyoni (pafupifupi USD 22 biliyoni) mu 2025, ndikudzinenera kukhala No. 4 padziko lonse lapansi. Izi zikuwonetsa kusintha kwa dziko la China kuchoka ku IP ogula mphamvu ndikukhala malo odziwika bwino a IP{7}}kukhazikitsa mwayi wabizinesi m'malo ogulitsira,{8}}malo osangalatsidwa ndi mabanja, ndi zokumana nazo zatsopano ku North America, Middle East, ndi kupitilira apo.
Msika Wothamanga{{0}Ukukwera Kwambiri Kulowa M'masanki Apamwamba
Malinga ndi lipoti la 2024 Licensing International, malonda a China omwe anali ndi chilolezo-anafika ku USD 13.77 biliyoni mu 2023{{5}kukwera pafupifupi 10 peresenti-pa{7}chaka{11}kutengera ku United States, Europe, ndi Japan. Zoyembekeza za 2025 tsopano zidutsa RMB 155 biliyoni, kukwera kwanyengo komwe kukuwonetsa chidwi cha dziko pa malonda odziwika bwino komanso mbiri yakale.
Zotsatira za Labubu: Momwe Pop Mart Adafotokozeranso IP Retail
Palibe nkhani yomwe ikuwonetsa bwino kufalikira kwa IP ku China kuposa mndandanda wa Pop Mart's Labubu:
• Kukula Kwambiri: Ndalama za Labubu zidakwera 106.9 peresenti mu 2024 kufika pa RMB 13.04 biliyoni.
• Global Reach: Pambuyo poyambitsa Labubu 3.0, malonda ku Southeast Asia adakwera kuposa 600 peresenti, pamene TikTok-makampeni oyendetsedwa ndi TikTok{2}} adalimbikitsa anthu ku North America.
• Trend-Driven Innovation: Limited-kutsika kwa magazini, mgwirizano wa chikhalidwe cha m'deralo, ndi zochitika za "unboxing" zapanthawi yake zinasintha Labubu kukhala chinthu chodziwika bwino{2}nthawi zambiri kugulitsa zosonkhanitsidwa m'mphindi zochepa.
Njira izi zidapangitsa kuti gawo la China-lifike pamlingo woyerekezeredwa kukhala RMB 60 biliyoni mu 2023, ndi zoneneratu zikulosera RMB 110 biliyoni pofika 2026 pakukula kwa 20 peresenti pachaka.
Kodi Chikuchititsa Opaleshoniyi N'chiyani? Madalaivala Atatu Ofunika
1. Ndondomeko & Chitetezo cha IP
Thandizo la boma pazatsopano zachikhalidwe komanso kukakamiza mwamphamvu kukopera kwapatsa opanga ndi omwe amapereka ziphaso kulimba mtima kuti agwiritse ntchito ndalama ndikukulitsa.
2. Gen Z & Kusintha kwa Ogula
Ogula achichepere amafuna kuti azikumana ndi makonda awo, -motengeka ndi malingaliro. Ndiwokonzeka kulipira ndalama za IP zomwe amakonda-kusandutsa anthu omangika-kukhala ng'ombe za ndalama.
3. Digital & Social Amplification
Kukhazikitsa-kutsatsa kwapaintaneti, TikTok mayanjano, ndi mapulogalamu aboma amathandizira kufikira IP. Nkhani zapa social media zimasintha mafani kukhala oyimira padziko lonse lapansi usiku umodzi.
Ma IP Atsopano Akukonzekera Kukula
• Akhungu-Zosonkhanitsidwa Pabokosi: "Zodabwitsa" zimakhalabe zofiira-zotentha; malo ogulitsira ndi ma eyapoti akukhazikitsa nsanja za -zotulutsa mabokosi.
• Zapamwamba-Zifanizo Zapamwamba: Ziboliboli zokhala ndi laisensi ndi manambala a utomoni akuwonjezera-zochitika zachiwiri zosonkhanitsidwa pamsika ndi otolera.
• Zogulitsa: -zotchuka za mafashoni ndi IP pop-zikubweretsa anthu atsopano omwe amafunitsitsa-zovala zamakono ndi zokongoletsa kunyumba.
• Digital-Physical Hybrids: QR-zotsegula ma code, zosefera za AR, ndi zophatikizira za metaverse zikumasuliranso m'badwo wotsatira wa IP.
Kukula Kwapadziko Lonse & Loyera-Mwayi Wam'mlengalenga
Ogulitsa akuluakulu a IP monga Miniso ndi Pop Mart abzala kale mbendera ku New York Times Square ndi chigawo cha Harajuku ku Tokyo. Komabe misika yambiri ku Middle East, Southeast Asia, ndi Latin America idakalipobe-othandizira, ndipo oyendetsa ntchito akumeneko ali ndi njala yopezera ma IP-mayankho ogulitsa.
Mtengo Wathu pa IP-Retail Partners
Monga otsogola-opanga makina, timathandizira otsatsa malonda kusandutsa IP kukhala zochitika zomwe zimayendetsa malonda ndi kuchuluka kwa magalimoto:
• Custom Hardware & Theming: Timapanga makina opangira ma claw ndi ma capsule dispenser okhala ndi mitundu yosiyanasiyana ya IP yanu, zilembo, ndi kuyatsa-kuwonetsetsa kusasinthika kwamtundu wanu komanso kukopa chidwi.
• Turnkey IP Packages: Kuchokera pakupeza mphotho ndi kugulitsa zinthu mpaka kumalo osungira zithunzi, timatumiza zomalizira-mpaka{1}}zomaliza zomwe zakonzeka kuti zitheke-zotsegula kapena kuziyika mpaka kalekale.
• Smart Operation Tools: Mapulatifomu athu opangidwa ndi IoT-amakupatsirani kuyang'anira thanzi lanu patali, kuphatikizira malipiro opanda ndalama, ndi kusanthula nthawi yeniyeni-kuti muwongolere katundu ndi zotsatsa mwachangu.
